WHICH LINKS PASS THE MOST WEIGHT IN SEARCH ENGINES
Finding the Perfect links to promote
your website is incredibly important for SEO, and all too often people
pick up mediocre or non-performing links that have little impact on
search engine rankings. The perfect link satisfies three different
values, and you should do your best to find all three. However, a link
that possesses two of these values is still considered strong.
DoFollow Links
When a website is setup, the Webmaster is able to set the links to NoFollow. This is done to prevent search engines from transfering PageRank or anchor text across these links. Its true that popular pages attract a lot of comment spam and hence webmasters set links to NoFollow to prevent these pages from losing weightage. Moreover some advertising networks also demand that certain links be set to NoFollow.
When a website is setup, the Webmaster is able to set the links to NoFollow. This is done to prevent search engines from transfering PageRank or anchor text across these links. Its true that popular pages attract a lot of comment spam and hence webmasters set links to NoFollow to prevent these pages from losing weightage. Moreover some advertising networks also demand that certain links be set to NoFollow.
NoFollow
links have different values for search engines. Some search engines
discredit the link entirely, while others pass on little value. To find
out if a particular website has its links set to NoFollow, open up “Page
Source” in your browser and search for the term “NoFollow.”
The
most powerful links are DoFollow. Usually this is not specified in the
source code, because a default link is a DoFollow one.
High PageRank
High PageRank
This affects Google the most, because the PageRank algorithm was invented by the co-founder of Google, Larry Page. This metric describes how trustworthy a page is, and it also describes how powerful its outbound links are. PageRank goes from 0 to 10, with 10 being the strongest.
Finding
a DoFollow link with a PageRank of 10 is nearly impossible, but if
possible, this would be an ideal link. Most often, accessible high
PageRank links are around 6 to 8. You can check PageRank via one of the
many PageRank checkers online. Be sure to check the page you are going
to add the link to, and not the default domain.
Relevant Links
Relevant Links
Search engines are all about relevancy, and they give extra weight to relevant links. If your website is about antique clocks, and you get a link from a website about fridges, then this looks peculiar. The link will have some weight, but not all that much.
Instead,
try to find a website that deals with a similar topic. It does not have
to be another antique clock website, but finding a website about
antiques or about clocks would be ideal. This makes the link look more
natural,
Many
people do not consider relevant links to be as important as the other
two factors, but missing out on this factor can really lighten the
link’s importance and power.
Conclusion
The perfect link is DoFollow, from a relevant website and with a PageRank of 10. While finding that link is nearly impossible, you can normally find links that come close to the “perfect one”. Just look for these three values and you should be able to get the best link possible for your website.
The perfect link is DoFollow, from a relevant website and with a PageRank of 10. While finding that link is nearly impossible, you can normally find links that come close to the “perfect one”. Just look for these three values and you should be able to get the best link possible for your website.
Author Bio: Web Concepts is a leading SEO web design company based in West Jordan Utah. In addition to providing web design and development, Web Concepts also providesecommerce website design, multimedia design and mobile application development.
